Say goodbye to financial stress and welcome a happier life!
Roots is everything you need to beat debt and restore peace of mind in your finances.
Join Roots Now!You already know your finances are stressing you out. On top of that, you're trying to juggle everything else in life.
But now it’s time for a simple and proven step-by-step path that anyone can follow, no matter their situation, or how much money they make, or how busy they are. Yes even you!
Because, let's face it — nobody wants to spend every day of their life......
Stressing and worrying about money.
Imagine all of that stress you're feeling can turn into hope. Where you are making consistent progress with your finances without sacrificing everything in your life.
Overwhelmed, exhausted, and hopeless.
Imagine having an emergency fund savings for all of the 'what ifs' that weigh on your mind. Knowing that if something bad happens, you’ll be ok and you won’t have to worry.
Alone and not knowing what to do.
Imagine having a place, no matter where you're at, to talk without judgment. To get feedback, ask questions, and celebrate all of your amazing accomplishments along the way.
If you’re like me, you've grown tired of worrying about money and debt. It's exhausting, right? You'd rather put your energy into more important things.
You’d rather spend your days knowing…
You have confidence in your finances. No more second guessing. No more sleepless nights.
You're making progress on paying off debts and saving money, and building your emergency fund without having to cut everything out of your life.
You can spend more time doing what you love and less time worrying and stressing about bills because you finally have a plan and that puts you at ease.
Knowing every day that goes by, you are getting financially stronger. Living into the life you want to lead, whatever that means to you...
Imagine what life could be like with less payments and stress...
😍 That weight on your shoulders, that pressure on your chest, IT'S GONE!
😍 No more shame, only CONFIDENCE and PRIDE!
😍 You're able to REALLY LIVE, and not just survive!
😍 Being able to BREATHE again!
😍 Opportunities to chase your DREAMS and BUILD THE LIFE YOU WANT!
😍 Take a VACATION paid for with 100% CASH!
😍 FINALLY be able to say YES to your kids and family without stressing later about how you'll pay for it.
😍 ORDER FROM THE MENU without having to worry about cost or shorting other bills!
And what if there was a way that could help you reach this phase in your life like it did for these people?
I created Roots for you — the person who wants...
✅ An easy-to-follow system because you're already juggling so much...
✅ A safe place to get help and know you're not alone...
✅ Support and accountability to stick to the plan*...
✅ To make progress without having to cut everything out of your life...
✅ To stop second guessing and doubting yourself and have confidence...
✅ To put an end to the fear, frustration, and overwhelm...
✅ To STOP worrying and stressing about money once and for all!
*Support and accountability is available in our PRO and VIP memberships.
I also don't believe you should have to cut everything out of your life in order to get out of debt.
How does doing more fun stuff with less financial stress sound?
See what our Roots Members have to say!
You already know you should pay off debt, budget, and save more money, but I get finances are scary and overwhelming. Where do you even get started?
You just need a simple, step-by-step path, and a guide to make it easier.
Introducing... Roots of Personal Finance
Roots is everything you need to restore hope and peace of mind in your finances.
Here’s how it works...
Roots will teach you to improve habits, reduce stress, save money, and pay off your debt FAST! Roots is a complete, 100% comprehensive online learning-and-doing system that not only teaches you how to take control of your money, but also helps you implement the process we teach as you learn.
Many of our members who commit to doing the work start seeing results in in the first 30-60 days...
...here's what you'll learn
Learn the Exact Steps to Financial Freedom
Stage 1: How To Improve Financial Habits, Mindset, and Behavior
Stage 2: How To Budget With Less Stress... and Still Have Fun
Stage 3: Build Your First Emergency Fund in 30-60 Days
Stage 4: How To Eliminate Your Debt
Stage 5: More Success Than You Ever Had Before!
Stage 6: Peace of Mind and Debt Freedom!
What makes Roots so different from other programs out there?
SUPPORT & ACCOUNTABILITY!*
Most people already know what they should do, but check this out! The American Society of Training and Development (ASTD) did a study on accountability and found that you have a 65% chance of completing a goal if you commit to someone. And if you have a specific accountability appointment with a person you’ve committed, you will increase your chance of success by up to 95%.
*Support and accountability is available in our PRO and VIP memberships.
Ok, but how much of a difference does support and accountability really make?
Here are a few before and after examples...
"I wish I would've joined Roots sooner!"
Brandon and his wife Sara paid off $7,900 in one year on their own. Awesome! But then they joined Roots and paid off over $17,000 in just the first three months! 💥
Check out what Brandon has to say...
"I looked at the numbers before Roots... just WOW!"
Sami Schopper paid off $6,150 on her own in eight months. Not bad! But then she finally joined Roots and paid off over $30,000 in the same time period. Now she's DEBT FREE!💥
Check out what Sami has to say...
What are other people saying?
"Before joining Roots, I struggled the vicious cycle of credit card debt."
Now Patrice has saved and paid off $70,163 and is credit card free!
"I didn't know where to start."
Lauren has learned how money works and has paid off more than $16,000.
"We wanted to live more of a stress-free life."
Shannon has paid off over $280,000!
Check out everything you get with our most popular option—the Roots VIP Membership!
It’s our top choice for a reason: this is where we see people achieve the biggest results and long-term success.
The Education To Improve Your Financial Life!
Managing money and getting out of debt isn’t something we’re taught—but Roots changes that. You'll learn everything you need to know about debt, saving, and financial freedom in a way that fits your style. Prefer videos? Love audio while driving? Like to read and take notes? No matter how you learn best, Roots has you covered.
Weekly Group Coaching With The DFD Team!
You aren't on your own. Connect with other Roots members and get help and accountability every week from the Debt Free Dad Team, LIVE! LIVE meetups are a great way to stay on target, receive accountability, get the help you need, learn, and celebrate your success! AND... WIN SOME FANTASTIC PRIZES!
Roots Community
Who you surround yourself with matters. Join a winning environment! Our group is fantastic, and it is another resource where you will receive tons of value. Not only do you get to interact with other like-minded people, but the Debt Free Dad team is very active in this group; answering all of your questions!
Roots of Personal Finance Membership Kit
Who doesn't love fun mail? It's not always the big things that get people the big results. Getting out of debt is hard work. We've developed some fantastic tools that makes getting out of debt exciting! This kit will help you track your progress in Roots, and keep you motivated on the road to financial freedom!
Weekly & Monthly Challenges with Prizes!
Want to boost your savings or knock out even more debt? Our weekly and monthly challenges help you stay accountable, on track, and motivated to hit your goals. With fun competitions, community support, and exciting prizes, you'll stay engaged and see even better results on your debt-free journey!
Debt Freedom Planner Bundle
This all-in-one system helps you stay organized, motivated, and on track to crush your debt. It includes the Planner Implementation Workshop, planner tabs, a 5-page sticker pack, Debt Free Dad’s Envelope Pack, and digital debt payoff tracker sheets—everything you need to make real progress and finally break free from debt!
I know what you might be thinking...
"Can't I just do this on my own? Why should I pay someone to help me save and get out of debt?"
Would you think it’s weird to pay for a personal trainer or a gym membership? Of course not! People invest in their health all the time—so why should getting expert help with your finances be any different? Getting out of debt is just like getting in shape—it’s easier, faster, and more effective with the right support. And our members’ results speak for themselves! Check out the video and see what they have to say.
"I wanted more financial security in my life!"
Jess went from financial chaos to saving and paying off $153,762 in two years!
Before joining Roots, Jess was struggling with managing her money. She says, "It was just chaos. I had no structure. I maxed out credit cards, had no savings, and was robbing Peter to pay Paul. STRESSED!"
Jess is a self-employed single momma of one.
In 2020, and during Covid, Jess realized that without assistance, she didn't have things in place that she should've for her survival, so she decided to join Roots to get the help she needed.
Check this out! In just a little over two years, Jess has saved and paid off $153,762.71! WOW!
So what helped Jess achieve these results? She says, "Definitely a mindset change. I actually created and stuck to a functioning budget, and I decided that I wanted and needed this (financial freedom) more than the "stuff" that I would've otherwise wasted money on."
How does she feel now? "Relieved! Less stress, for sure! I now have a plan we work on and try our best to stick to. I'm able to do more with my daughter and also get her involved in the process so that she understands money management & finances from this early age. Growing up, I didn't have this, and I think it's so important. Another MAJOR win was that we purchased a home this year, which really took discipline with savings, spending, and paying down debt."
She adds, "Roots helps shift your overall mindset. The community, support, and accountability that we have go such a long way in helping you stay on track or even get back on track at times and stay the course."
Hey, I'm Brad
About 15 years ago, I found myself in the same situation that many find themselves in today—no savings, lots of payments, and a helluva lot of debt. I lost my home to foreclosure, and I hit my financial rock bottom. I was hopeless.
Looking back, it was the best thing that ever happened to me because it pushed me to make some serious changes that ultimately led to paying off all my debts and reaching financial freedom! I have been living debt-free for over 12 years.
Along our journey, we were surprised to find out that we weren't the only ones who were struggling, and people started asking me for help. In 2016 we opened the doors to Roots and since then have been able to help thousands of people and families kick debt and financial stress!
Through it all, I have discovered the subtle nuances that make a BIG difference in the success of the people who get out debt, versus those who sputter.
How do I join Roots?
We offer three different membership levels so you can choose the one that best fits your needs and the level of support you want. Whether you prefer a self-guided approach, community support and accountability, or full access to our team for expert guidance, there’s an option for you. No matter where you are on your financial journey, you’ll have the right tools, resources, and support to stay on track and make real progress toward debt freedom! Psst... the VIP Membership is the most popular!
Roots Basic
$79/yr
Self-Guided with No Accountability
Great for those who want to try Roots on their own without any support or accountability.
✅ Roots Core Content & Online Course
Access to Roots Bonus Content
Access to Roots Community
Roots Membership Kit and Tracker System
Access to Weekly/Monthly Challenges
VIP Access to Weekly Live Group Coaching Calls
VIP Access to Brad and the Debt Free Dad Team
VIP Debt Freedom Planner Hardcopy and Digital
VIP Planner Stickers, Trackers, and Tabs Pack
VIP Debt Free Dad Envelope System
Exclusive Access to Personal Coaching w/ Brad*
Roots Pro
$199/yr
Community Support and Accountability
Perfect for those who want want support and accountability from a community of like minded people. (Plus a few bonuses!)
✅ Roots Core Content & Online Course
✅ Access to Roots Bonus Content
✅ Access to Roots Community
✅ Roots Membership Kit and Tracker System
Access to Weekly/Monthly Challenges
VIP Access to Weekly Live Group Coaching Calls
VIP Access to Brad and the Debt Free Dad Team
VIP Debt Freedom Planner Hardcopy and Digital
VIP Planner Stickers, Trackers, and Tabs Pack
VIP Debt Free Dad Envelope System
Exclusive Access to Personal Coaching w/ Brad*
Roots seems expensive... I'm not sure I can afford it.
What's expensive is staying in the same place you're at right now! Let's looks at the return on investment many of our members have seen after joining.
And There Is No Risk Because Of The Simple, No Sleaze, No Hassle, Debt Free Dad Money-Back Guarantee
All of our Roots Memberships come with my personal a money back guarantee. But, I don’t stop there. I promise that if you take action, and do the steps that we teach, you will have fantastic success with your finances.
If there is one thing, I hate more it is buying a product that doesn’t meet its needs and feeling like I wasted my time and my money. I don’t want that for you! In the infrequent occurrence you find that our products do not meet your needs We will refund your money, (membership costs only) no questions asked. Your refund will be submitted immediately, and your money will be back in your account within 5-7 business days. If Roots doesn't help you, I don't want your money.
IMPORTANT NOTE: Roots VIP and Pro Memberships include items that will be shipped to your home. Those items are yours to keep. Refunds will be issued minus the costs of those items plus shipping:
Roots Pro Refund - $179
Roots VIP Refund - $300
WE WILL NOT REFUND YOUR PURCHASE FOR THE FOLLOWING REASONS:
- You made the choice not to use the product you purchased and it is after the 14 day refund window.
- You changed your mind about the purchase after 14 days.
- Your request for a refund is 14 days after your purchase.
Questions? Email us at [email protected]
Here’s what other people are asking.
How long does it take to see results?
How is Roots different from other online financial programs?
Will Roots help me with my credit score?
Do I have to share my financial information?
What’s the time commitment?
Can my partner do this with me?
Do you help set up investments for retirement?
I’m a hot mess! Can you save me?
The Most Common Reasons Why You May Resist Joining. (Because It's Not That Roots Doesn't Work.)
If you have little savings, lots of debt, and no plan on how to fix it, disaster awaits. I've talked to so many people who didn't take action and are now facing bankruptcy, lawsuits, divorce, and sadly, it's too late in some cases to avoid these types of hardships. Don't wait until it's too late! Take it from others who say, "I wish I would've taken control sooner!"
"I don't have time for this."
"I can't afford this."
"I'm afraid to face my situation."
"I don't need someone telling me how to manage my money."
One of the biggest mistakes you can make is putting this off.
If you've read this far, it's a sign that it's time to take action. But I get it. Finances and taking on your financial challenges can be scary.
You're afraid.
Afraid of change.
Afraid of what you'll find once you get started.
Afraid that you're going to have to make some tough choices.
Afraid that you don't have what it takes to fix your finances.
Afraid you won't have the time.
Afraid that you'll fail.
That's why I created Roots because I felt all those same fears at one time too. And those fears kept me stuck for so long because I had to do this on my own.
Here's the reality of that fear.
That fear can lead you to sit on the fence when you really need to be getting started.
My member's number one regret is not starting sooner after experiencing the transformations they've had since joining.
So, I asked them, and here's what my Roots members had to say.
"Knowing what you know now, would you have started Roots sooner?"
And what if I helped you face that fear, and you could trade in all those gross feelings and all that stress about your finances into feelings of hope and confidence?
Roots members are doing that too!
When I asked my members if Roots was worth the price, here's what they had to say.
Alright, I'm Ready To Join
ROOTS BASIC
$79/yr
For those who want to try Roots on their own without any support or accountability
ROOTS PRO
$199/yr
Perfect for those who want want support and accountability from a community of like minded people. (Plus a few bonuses!)
ROOTS VIP
$399/yr
Best option for those who want to radically improve their personal finances. This options gives you support and accountability from the Community as well as the Debt Free Dad Team on weekly basis. (Plus TONS of VIP bonuses!)
